POWER OF ROSE - The Overture

There are places that never cease to inspire, and there are fragrances that begin right there.

With POWER OF ROSE, DAMASZENA presents the heart of the brand, a collection dedicated to the queen of all flowers. Not the textbook rose. But the rose as it truly is: wild, complex, and full of power.

Where our first collection Power of Attraction explored the art of attraction through vanilla, honey, spices, and woods, Power of Rose opens a new chapter. One that speaks of blossoms, of gardens, of outdoor moments that imprint themselves on the skin.

THE ROSE – MORE THAN JUST A FLOWER

No ingredient in perfumery is as iconic as the Damask rose. It stands for love, for beauty, for transience, and its roots extend back to the beginnings of perfumery. Yet few know how multifaceted it truly is.

A Damask rose has a special and unique scent. And on each skin, it tells a different story.

To capture this uniqueness, there is no better place that holds as much history as the rose itself - Salzburg's beautiful Mirabell Garden.

ROSE MIRABELL AS THE COLLECTION'S DEBUT

The debut is ROSE MIRABELL. A fragrance born in the gardens of Salzburg.

Anyone familiar with Mirabell Garden knows this feeling: flowerbeds in full bloom, the sound of fountains, light filtering through leaves, and in the air, the sweet, soft scent of countless roses. It is not a loud place. It is a place of silent beauty.

The opening belongs to the juicy freshness of pear. Cool, vibrant, and with a quiet elegance that sparks curiosity. In the heart, the Damask rose unfolds, deep and complex, accompanied by the bright lightness of peony and the creamy softness of magnolia. A trinity of blossoms that speaks of beauty needing no explanation. The violet settles beneath as a velvety-powdery depth – discreet, lasting, and irresistibly close.

ROSE MIRABELL is feminine, but not fragile. Fresh, but not fleeting. A fragrance for women who know that true elegance is quiet and not obtrusive.