How to Store Perfume Properly

The quiet care of your fragrances

A perfume is a living composition of precious essences that resonate in perfect harmony. But like any fine work of art, a fragrance is delicate. To keep its beauty, it needs the right environment.

What you should protect your perfume from:

1. LIGHT

   UV rays alter the molecules. A bottle in the sun loses its soul faster.

   Our recommendation: always keep your perfumes in the dark.

2. HEAT

   Heat accelerates chemical processes. Even the finest extrait can turn.

   Our recommendation: store at room temperature, away from radiators or other heat sources.

3. AIR

   Oxygen is the silent enemy of every essence. An open bottle loses intensity.

   Our recommendation: always close bottles tightly.

4. HUMIDITY

   Bathrooms are tempting, but steam and temperature changes make them risky.

   Our recommendation: a dry place with constant humidity is ideal (e.g. your office or bedroom).

Tips for proper storage

• Keep it in the original bottle: it offers the best protection against external influences.

• Store it in the box: the packaging is more than decoration, it is also a shield.

• Lying down or upright? Always upright, so the closure stays tight.

• The collector's rule: if you own many fragrances, keep them in a drawer or closed cabinet – dark, cool, dry.

How long perfume lasts

A high-quality Eau de Parfum or Extrait usually keeps for 3–5 years. Some extraits last considerably longer when protected.

• If the colour changes significantly, or the fragrance smells "sour" or unfamiliar, it is time to say goodbye.

• An extrait with a high fragrance-oil content is more stable and longer-lasting than an Eau de Toilette with a high alcohol content.

Our recommendation

Our fragrances are designed to bring you joy for many years. Keep them like little treasures – away from sun, heat and air. Every bottle tells a story, and as with a good wine, its value is preserved when it is treated with care.

Give your perfume ritual a little appreciation and protect your treasures. Because a fragrance is a memory, and memories deserve a safe place.